What we do

Offerings

A range of R&D solutions and services to help launch differentiated and winning products.

one stop R&D solutions partner

We expertise in providing end to end R&D solutions in the space of Beauty, Personal care and Home care.

1. R&D Program

Our end to end R&D solutions aim to bring new product concepts to the market through a knowledge based rigorous and agile approach.

1

INNOVATION STRATEGY BASED ON CONSUMER AND MARKET INSIGHTS

A comprehensive multi-year innovation strategy is critical for sustained growth of the business. We can partner to co-create your innovative strategy & quarterly plans, articulate product design brief with clear performance and value propositions. We assist to test ideas & concepts with consumers to get it right from the beginning! We work towards embedding sustainability into product strategy.

2

E2E PRODUCT DESIGN FOR INNOVATIONS/RENOVATIONS

We specialize in designing winning products & packaging based on the product brief leveraging our understanding of the technologies and drivers for consumer preference along with knowledge of the competitor product landscape. Leave your worry about the product to us! We can deliver your project from concept to implementation, globally.

3

E2E PRODUCT DESIGN FOR SAVINGS AND RESILIENCE

We specialize in designing products at defined performances at different levels of investment in the products. We leverage our understanding of science and technologies to generate savings from products (formulation, packaging) while maintaining the same performances. We call it fuel for growth. We can help you to develop sourcing strategies to make your supply chain more resilient.

4

PRODUCT EVALUATION, CLAIMS, SAFETY & REGULATORY COMPLIANCES

We offer various capabilities on product evaluations- for consumers (expert panel evaluation, natural context panel, digital panel, validation with target groups- in qualitative and quantitative tests) and technical appraisals to ensure that the products meet the highest standard of performances, safety and deliver the product promise to make your innovations a success. Our evaluation capabilities also generate invaluable insights which are used to develop differentiated products. We can ensure the product comply with the respective country regulations globally. We have successful track record on robust substantiation of the claims and defending competitor and consumer challenges and managing ASCI complaints.

5

SCALEUP, IMPLEMENTATION & TROUBLE-SHOOTING

We use our processing expertise to validate equipment design, scale up and implement products in the factories at the desired scale. We leverage our extensive network of manufacturing units to deliver the best products at the right quality to you. We can improve the batch cycle times and troubleshoot problems to enhance the product quality and value. We can audit the plants for hygiene and safety and bring them to the desired level of standard.

6

CERTIFICATIONS

Consumers today demand products that are planet positive and designed adhering to the principles of clean beauty. We facilitate the required certifications (Vegan, Cruelty free, PETA etc.) which are impartial to build a brand.

7

POST LAUNCH EVALUATIONS

We can help in post launch evaluations of products in digital and in general that can provide insights into claims, scope for further product improvements and new launch opportunities to make the best possible impact on business. Our proprietary digital product framework can help drive the right approach for brands in e-com for growth.

2. Partnership - Ingredient Manufacturers/Suppliers

We leverage our understanding of a wide range of raw materials and formulations to formulate the ingredients for best performances and bring these out through compelling claims and demo’s that will help in making your technical sales more efficient.

1

TECHNICAL SALES package and R&D LEADERSHIP

We assist manufacturers/suppliers to stabilize their ingredients in appropriate formulations and develop their performance understanding. We can help with technical sales support packages. We can represent you in meetings with your clients and in conferences.

2

SCALEUP, IMPLEMENTATION & TROUBLE-SHOOTING

We use our processing expertise to validate equipment design, scale up and implement your products in the factory at desired scale. We leverage our extensive network to deliver best solutions customized to the brief.

3- TECHNICAL ADVISORY

We can help to deliver best value for your product portfolio at a variable R&D cost structure.

1

MAXIMISING VALUE

We can work on your program for value improvement. We partner with you to develop low cost business models. We use our proprietary tools to help develop innovation road maps, develop and deliver savings programs, quality improvement, claims and demos for communication and sales technical support. We can understand your end to end supply chain to identify opportunities for savings and value improvements and deliver these through reformulation, competitor benchmarking and using our knowledge of consumer preference drivers.

2

MANUFACTURING SUPPORT

We provide technical support for installation of lab, pilot plant and manufacturing units, technology transfer, scale up,process issue resolution, Increasing manufacturing efficiency through Batch Size Optimisation and BCT reduction. We help with process audits and factory hygiene audits and bring them to desired level of standards.

3

PRODUCT BENCHMARKING

Superior and differentiated products are critical to have repeat purchase for brands. Hence, understanding both technical and in-consumer performances of competitor products is critical to ensure that your brands are preferred.

4

QUALITY STANDARD

Consistent delivered quality to meet the stringent quality specification is important to have products that delight consumers. We deliver the quality standards and help monitor it to ensure adherence through monthly audits/yearly audits.

4. BUILDING R&D CAPABILITIES:

A strong R&D team is critical for driving business growth through winning products and continuous improvements in the entire value chain.

1

TRAINING PROGRAM

We develop customized training programs for your team to build skills and capabilities. We use our vast experiences and leverage our extensive ecosystem to develop and deliver the most appropriate training programs.

2

BUILDING CAPABILITIES

Some of the capabilities that we can build :
- Trend spotting, market & competition understanding and using them to generate insights
- End to end product design principles from bench scale to pilot plant and main plant
- Art of claim generation, claims testing and validation
- Consumer testing of proposition, claims, product and specialized clinical testing for making bold claims based on robust data
- Developing value improvement mindset - evaluating opportunities for cost optimization of existing products and using the principles of frugal design for new innovations.

3

TRAINING & MENTORING

We conduct customized training for your brand, R&D and sales teams.
Some of our offerings are:
- Formulation science for beauty & personal care, home care products
- Processing and scale up principles
- Understanding skin, hair, fabrics and surfaces as substrates
- Consumer & market understanding and validations
- Project Management including Risk assessment and mitigation plan
- Soft skills
– Leadership, Team building, Creativity etc.

4

CLAIMS GENERATION AND DEMO CREATION

We have deep understanding of claims generation with successful track record on robust scientific substantiation of the claims and defending competitor and consumer challenges and managing ASCI complaints.

With our creativity and scientific understanding of the subject we can help you bring alive product promise to the consumer and demonstrate the benefit in most compelling and engaging way