Are your cosmetics safe?
Understanding Sensitive Skin
Serums – Science & Secrets
Few Myths in Cosmetics
The science behind the Signature Fragrance
The Art of Creating Successful Claims
How to find the perfect shampoo and conditioner for your hair type
Are you tired of trying countless shampoos and conditioners only to find out that they aren’t suitable for you? Choosing the right cleanser and care products for your hair can seem like a daunting task – from plethora of products available to choose from! To simplify the process, we have created a guide to help […]
Hair care trends 2023-24
Consumers desire more from their hair care products more than ever before – healthier, meaningful, authentic and sustainable products are becoming table-stake slowly but surely. Here’s what we believe will be some of the trends in hair care category. The Skinification of hair is still at the nascent stage as trend and only will continue […]
GET AHEAD OF THE CURVE: THE PERSONAL CARE TRENDS FOR 2023
The personal care industry is on the cusp of another major revolution. In 2023, we can expect further shift towards, more sustainable, ethical, and holistic personal care products. More and more consumers will be looking for ways to personalize their beauty and skincare regimens, focusing on functional ingredients, multi-functional products & homegrown brands. Body Care 2.0 is the new […]