The personal care industry is on the cusp of another major revolution. In 2023, we can expect further shift towards, more sustainable, ethical, and holistic personal care products.

More and more consumers will be looking for ways to personalize their beauty and skincare regimens, focusing on functional ingredients, multi-functional products & homegrown brands.

Body Care 2.0 is the new age of at-home tech, with customized  ingredients, IV drips for supercharged skin, probiotic ingredients that restore the skin microbiome & enhance skin health. The dermatologist & aesthetician-backed brands will also become popular as consumers focus on Sculpted skin, Ayurvedic hybrids, Laser mixing and Men’s grooming. Trust and transparency is now table-stake in the personal care industry.

AI-driven technologies are a notable part of the personal care industry. They are being used to deliver tailored solutions for customers with chatbots and virtual assistants to advise on the right products and regimes. The AI-driven analysis can be used for detecting skin issues like wrinkles, dark spots, and blemishes, and suggest products that could help treat these. Menopausal skin is becoming more accepted, thanks to specialized facials and personalized serums.

So, from all these, our pick is AI driven accurate customized solutions if can be designed with microbiome balancing ingredients and technologies- these will command a premium. Ultimately, after the rise of more nature derived solutions, such naturally balancing treatments which are more effective to better the skin barrier, encouraging greater balance within the natural ecosystem of the skin would see upward trend.