Capabilities

Our Capabilities

We continuously work to build our capabilities so we can offer the best in class solutions and services.

Our Speciality

product we specialise in

1

Skin Care: Creams, Gel Creams, Lotions, Serums, Toners, Lip, Nail, Eye Care

2

Color Cosmetics: Lip Color, Eye, Make-up, Nails, Face

3

Hair Care: Shampoos, Conditioners, Masks, Serums, Value added Oils, Leave on treatments, Gels

4

Skin Cleansing: Bars, DEFI Bars, Hand Washes, Body Washes, Face Cleansers, Micellar Cleanser, Cleansing Oils

5

Laundry: Spray dried powders, NTR powders, Laundry Liquids, Fabric conditioners, Fabric Fresheners

6

Household Care: Dish wash liquids, Dish wash bars, Floor Cleaners, Surface Cleaners, Toilet Cleaners

FACILITIES

OUR FACILITIES

APPLICATION LAB

We have our laboratory for making new products. We also have collaborations with our partners for laboratories and pilot plants. These allow us to have design of experiments done quickly to support new formulation development for innovations, savings etc.

PRODUCT EVALUATION

We have developed consumer panels for conducting product sensory evaluation across personal care, home care and colour cosmetics categories for prototyping and early stage technology testing. We have established network to work with partners to get in-vitro, in-vivo/clinical and various consumer testing delivered to you for all your requirements on the projects

MANUFACTURING UNIT

We collaborate with a network of manufacturing units for both personal care and home care products to help you manufacture your products at scale at the right value and quality with speed.

RAW MATERIAL MANUFACTURERS AND SUPPLIERS

We work with our network of ingredient manufacturers and suppliers to ensure that the right raw materials with the right specifications and consistent quality are used for your products.

BUILDING R&D CAPABILITIES:

A strong R&D team is critical for driving business growth through winning products and continuous improvements in the entire value chain.

1

TRAINING PROGRAM

We develop customized training programs for your team to build skills and capabilities. We use our vast experiences and leverage our extensive ecosystem to develop and deliver the most appropriate training programs.

2

BUILDING CAPABILITIES

Some of the capabilities that we can build :
- Trend spotting, market & competition understanding and using them to generate insights
- End to end product design principles from bench scale to pilot plant and main plant
- Art of claim generation, claims testing and validation
- Consumer testing of proposition, claims, product and specialized clinical testing for making bold claims based on robust data
- Developing value improvement mindset - evaluating opportunities for cost optimization of existing products and using the principles of frugal design for new innovations.

3

TRAINING & MENTORING

We conduct customized training for your brand, R&D and sales teams.
Some of our offerings are:
- Formulation science for beauty & personal care, home care products
- Processing and scale up principles
- Understanding skin, hair, fabrics and surfaces as substrates
- Consumer & market understanding and validations
- Project Management including Risk assessment and mitigation plan
- Soft skills
– Leadership, Team building, Creativity etc.

4

CLAIMS GENERATION AND DEMO CREATION

We have deep understanding of claims generation with successful track record on robust scientific substantiation of the claims and defending competitor and consumer challenges and managing ASCI complaints.

With our creativity and scientific understanding of the subject we can help you bring alive product promise to the consumer and demonstrate the benefit in most compelling and engaging way